Content marketing
I take pictures. I cover events. I build landing pages. I optimize for search engines (and, reluctantly, for GenAI). I write copy. I write blog posts. (I write a lot.) I plan campaigns and I make those plans happen.
I listen attentively. I make connections others don’t. I take my work seriously, but not too seriously. I care enough to tell you what I really think.
2025 SEO Strategies for Human Beings
Lioness Magazine – feature article, 2025
To operate a business in 2025, you need eyes on your website – it’s where you teach people who you are, gather leads and often where you make sales. While there are lots of ways to get online attention, search engine optimization (SEO) is the gold standard. That’s because organic search results bring in 53 percent of all web traffic.
How to get the most from your event photographer
Carlton PR & Marketing – search engine optimized blog post, 2025
If you hire an event photographer, you can count on receiving photos of your event. But will those photos be the right ones? Photographers are adaptable, but they can’t read your mind – and they’ll deliver better photos if they don’t have to. To get exactly what you want, a little communication and prep work go a long way.
Lead Size-Inclusively with These 7 Business Practices
Lioness Magazine – feature article, 2023
Entrepreneurs know that culture can make or break an organization. At Lioness, we’re always seeing you push to create workplaces where everyone feels welcome. However, a lot of leaders don’t realize size inclusion can make a major cultural difference.
Content Rhythm
Digital FastForward – social media campaign, 2022
Innovation leadership isn’t just about being nice, prioritizing others, and facilitating. It’s also about mental toughness and resilience. #Innovation #Burnout #FailFaster #Pega
Instagram campaign
Relativity Whiskey with Carlton PR and Marketing – photography, 2019
A set of 11 images to promote Relativity Whiskey, an innovative “craft meets science” spirit brand.
The Future of Freedom
ACLU of Massachusetts – photography, 2018
For the ACLU, it’s a future in which families stay together. A future in which racial and gender equality is the norm, and no one faces discrimination based on who they are or who they love.